In their email, Null1 claimed to be influenced by acts like Nine Inch Nails, Skinny Puppy, David Bowie, Bauhaus, Nirvana, Nick Cave, Deftones, Iggy pop & The Velvet Underground. After listening to this album, I don't think I could come up with a better set of names to put up as a reference. Of course, there are the vicious industrial assaults, the noisy electronics and the grinding guitars but there also seems to be an ability to write decent songs. Besides, the vocals really remind of of nineties alternative rock and grunge.
My personal favorites here are opener 'No Returning', which combines Marilyn Manson with Korn and could easily become a heavy rock club hit, 'Hold On', which drives on pure EBM beats and the epic 'The Lowest Common Denominator' which again brings Korn to mind. 'Better Than A Man' is also worth noticing because of its alternative radio-friendly approach. This might be a good single for Null1, perfectly capable to please both grunge fans and nu-metal lovers. And, like I said, the level of songwriting is pretty good.
So yeah, this thing might be worth checking out if you like the heavier side of music but don't like to go into extremes. People who got into music by listening to nu-metal in their teens can easily relate and so can seasoned industrial rockers. The new-wavers might really enjoy the gloomy atmosphere but might not appreciate the heavy guitars (although even they will probably be shaking their asses off to this stuff, certainly after a few red wines). So check it out, this is an interesting new act, definitely one to keep an eye on.